Landing Pages 3.0: How Content & Context Plays A More Meaningful Role

Landing pages have evolved a lot over the past five years. Back in 2007, landing pages were almost cliché — what I would call Landing Pages 1.0. Take this example from Google — yes, Google — with the prototypical structure: a headline, a short description or some bullets, a small image (“hero…

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Landing Pages 3.0: How Content & Context Plays A More Meaningful Role

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